A few global consumer trends poised to form markets

Digital options are not just favoured by customers, however they can also assist with company growth.

The age of social media has altered much about the way in which we shop, eat, and consume information. In fact, social media influences our lives and decision-making in more ways than one. Perhaps among the most apparent implications is how our shopping check here practices have changed and the way we view brands due to the lens of social networks. Today, lots of people make their shopping decisions based upon content they've seen from a social media account they trust. This is why brand names invest significant sums into social media marketing because they know that it is an effective tool that can help them generate significant sales. Social media influencers play a central function in this equation as they help shift individuals's perception and viewpoints thanks to the substantial followings they have. This has become one of the most studied macro consumer trends, something that the fund with shares in General Mills will understand.

While customers will always favour higher quality items at competitive prices, there are other factors to consider that are taking priority at present. For instance, ethical and environmental practices are seen as non-negotiables by a lot of customers who want to purchase from brand names which share their values. The last few years have seen more companies focus on sustainability and environmentally friendly practices, and this came as a direct response to consumer demands and pressures from regulators. Today, ensuring that businesses are doing business sustainably and ethically is among the most important consumer trends around the globe. This has actually been made a lot easier given that many businesses are now required to report their environmental effect and significant information about their operational processes. This is why supporting local businesses is gaining a lot of momentum as these brands tend to be less harmful to the environment. This is something that the activist investor of Whirlpool is most likely familiar with.

Perhaps among the most popular trends in consumer behaviour that continues to acquire momentum is consumers demanding more convenient solutions. While this holds true across the board, this trend is most impactful in the e-commerce domain. Today, customers favour e-commerce sites and apps that include a remarkable user experience, from fast and fluid navigation to customer-centric functions. Customers know that are spoilt for options when it comes to online shopping, which is why brands invest a lot of time, effort, and cash into making their platforms the most attractive to consumers. For example, the provision of a wide range of payment alternatives is among the key consumer behaviour trends nowadays. Not just is this more convenient to consumers, however it also handy to businesses that are likely to guarantee a sale by providing various payment methods. This is something that the US shareholder of Pernod Ricard is likely to confirm.